Marketing Strategist focused on building scalable growth systems

 
 

My work.

I lead marketing initiatives that connect brand, sales, and operations—driving measurable growth for service-based businesses.

  • Embassy Landscape Group

  • Marketing efforts lacked visibility, making it difficult to measure performance or understand where new business originated.

  • Create a scalable lead tracking and reporting framework aligning marketing, sales, and operations.

  • Developed standardized lead tracking systems

    Built SOPs for cross-team data entry

    Created workflows for lead assignment and accountability

    Identified CRM gaps and future operational needs

  • Established visibility into lead sources, enabled leadership to evaluate ROI, and improved the company's ability to manage and track sales opportunities.

 
 
 

Events & Partnerships

  • Developed relationship-driven event strategies designed to generate qualified leads, strengthen industry partnerships, and position the brand as a trusted long-term resource.

  • Positioned events as education-first, relationship-driven experiences

    Designed RSVP systems using QR codes and custom landing concepts

    Developed event signage, messaging, and promotional materials

    Coordinated logistics and execution across internal teams and external partners

    Focused on creating low-pressure environments that encouraged meaningful conversations

  • Increased event attendance, strengthened industry relationships, generated new business opportunities, and created a repeatable process for six future events.

Digital Experience

  • The website lacked intuitive navigation, clear service positioning, and an effective presentation of portfolio work.

  • Partnered with leadership and an external agency to refine website strategy, improve usability, and better align the digital experience with business objectives.

  • Improved website navigation and user experience, helping increase average search position from 84 to 12 in three months while creating a more engaging online presence that better showcases residential and commercial services.